Ten mistakes, the animation pack.

Most local businesses who tell me Facebook ads don't work are right.

Stands in for the real blurred account the script asks for, so nothing needs screen recording. Spend climbs, leads sit on zero.

• 0.1Dark glass table swings in
• 0.4Four ads appear, names blurred, spend already climbing
• 1.0Total row lands, leads on 0
• 2.4Camera drifts towards the leads, the money keeps climbing
• 4.7Gold box draws around the leads column
• 5.5Box closes, the rest dims

The numbers on this one are illustrative. Swap for a real account screen if you have one cleared.

It's nearly always one of the same ten mistakes.

The ten titles fly past and it lands on number nine, ready for: watch out for number nine.

• 0.110 mistakes
• 0.8Dives through the list
• 3.8Lands on 9, Ringing back tomorrow

I'm Lloyd, I run Hunt Visuals.

• 0.3Lloyd Hunt arrives
• 0.6Hunt Visuals chip follows

Let's start with the ad.

• 0.1Part 1 of 3
• 0.1The flies in along depth
• 1.2ad lands hard, gold flares

Mistake one, your offer is a free quote.

• 0.3Mistake 1 arrives
• 0.6Title: A free quote

It's like wallpaper.

Can run instead of, or after, the montage of real ads from the Ad Library.

• 0.1One card, Free quote
• 0.8A whole wall of them, the first one fades into it
• 3.5One card lifts forward and its edge goes gold
• 4.8It lands turned over, Most kitchens £10k to £15k
• 6.2We never charge more than we quote

The £10k to £15k is the script's example, not a client's figure. Swap it if Lloyd gets a real one cleared.

Mistake two, nothing happens in the first three seconds.

• 0.3Mistake 2 arrives
• 0.6Title: The first 3 seconds

Take your three second views and divide them by your impressions.

Teaches the sum before the Ads Manager screen.

• 0.13 second views
• 1.0Divide sign
• 1.4Impressions
• 2.1Equals sign
• 2.5Hook rate, last word in gold
• 3.7Scale draws on, 0% to 50%
• 5.2Green band, 20% to 30%: Normal
• 7.3Gold marker runs up the scale
• 8.0Lands on 45%: Properly good

Mistake three, the ad is all about you.

• 0.3Mistake 3 arrives
• 0.6Title: All about you

Mistake four, every ad you run looks the same.

• 0.3Mistake 4 arrives
• 0.6Title: Every ad looks the same

Mistake five, asking strangers to trust you with no proof.

• 0.3Mistake 5 arrives
• 0.6Title: No proof

Part two, the setup. Sits just before mistake six.

• 0.1Part 2 of 3
• 0.1The flies in along depth
• 1.2setup lands hard, gold flares

Mistake six, splitting a small budget into loads of little pieces.

• 0.3Mistake 6 arrives
• 0.6Title: Splitting a small budget

Say you've got twenty quid a day.

Runs under the whole budget explanation, one move per sentence.

• 0.1£20 a day lands, one solid gold block
• 2.6It slices into 5
• 3.0The slabs spread apart and the gold drains out
• 4.0Each one labelled £4
• 4.65 ad sets
• 6.4They slide back together
• 7.41 ad set, gold again
• 7.8The ad cards rise out of it
• 8.7Meta moves the money

Mistake seven, judging it after two days and changing everything.

• 0.3Mistake 7 arrives
• 0.6Title: Fiddling

Mistake eight, running the same ad for months.

• 0.3Mistake 8 arrives
• 0.6Title: Stale ads

One of our gym ads started at about three quid a lead.

The real numbers from the gym account: about £3 in June, about £37 in August. The curve between them is a shape, not data, so the middle isn't labelled.

• 0.3Starts at £3
• 2.5Creeping up
• 4.1Lands on £37

Part three, after they enquire. Sits just before mistake nine.

• 0.1Part 3 of 3
• 0.1After they flies in along depth
• 1.2enquire lands hard, gold flares

Mistake nine, the expensive one. Ringing back tomorrow.

• 0.3Mistake 9 arrives
• 0.6Title: Ringing back tomorrow

Picture it from their side. It's nine at night.

9:04pm, the form goes in. The clock runs on to 12:30pm the next day and the call is too late.

• 0.1Phone lands, 9:04pm
• 1.5Form sent
• 3.0The clock runs on to the next day
• 4.712:30pm, missed call
• 6.3They've already sorted it

You need a text that goes back the second they enquire.

Same phone, the other story. The text comes straight back and the phone rings at 9:05.

• 0.1Phone lands, 9:04pm
• 1.5Form sent
• 2.4Text comes straight back
• 5.09:05pm, the phone rings
• 6.2Whoever rings first gets the chat

Mistake ten, only counting the leads Meta shows you.

• 0.3Mistake 10 arrives
• 0.6Title: Missing the real number

Judge the whole thing on three numbers every week.

• 0.1Chip: Every week
• 1.1First slab swings in: Enquiries came in
• 3.1Second slab lands nearer: Spoke to or went out to see
• 5.2Camera backs away, third slab swings in
• 5.8Lands in gold and flares: Turned into paid work

And a bonus one, because we've made plenty of these ourselves.

• 0.3Bonus arrives
• 0.6Title: ours

So, the ten.

Ticks land one at a time as he reads them. Set the pace to his read once the cut is back.

• 0.2The ten
• 1.01. A free quote as your offer
• 2.62. Nothing in the first three seconds
• 4.23. An ad that's all about you
• 5.84. Every ad looking the same
• 7.45. No proof
• 9.06. A small budget split into pieces
• 10.67. Judging it too early and fiddling
• 12.28. The same ad for months
• 13.89. Ringing back tomorrow
• 15.410. Only counting what Meta counts
• 17.1On three or more? It's the setup around your ads.

DM me GROWTH on Instagram, @huntvisualsuk.

• 0.3DM me
• 1.1GROWTH lands with the flare
• 1.8on Instagram
• 2.1@huntvisualsuk

The chip has to match the word Lloyd says. The script says GROWTH, but the 4 Nov decision says every video ends on its own word, so this may change before filming. It is one setting.

From mistake one until mistake two.

Each counter file rolls in and holds. Lay its PNG still to run it as long as you need.

• 0.1Chip arrives
• 0.71 pops in

From mistake two.

• 0.1Chip arrives
• 0.7Rolls from 1 to 2

From mistake three.

• 0.1Chip arrives
• 0.7Rolls from 2 to 3

From mistake four.

• 0.1Chip arrives
• 0.7Rolls from 3 to 4

From mistake five.

• 0.1Chip arrives
• 0.7Rolls from 4 to 5

From mistake six.

• 0.1Chip arrives
• 0.7Rolls from 5 to 6

From mistake seven.

• 0.1Chip arrives
• 0.7Rolls from 6 to 7

From mistake eight.

• 0.1Chip arrives
• 0.7Rolls from 7 to 8

From mistake nine.

• 0.1Chip arrives
• 0.7Rolls from 8 to 9

From mistake ten to the recap.

• 0.1Chip arrives
• 0.7Rolls from 9 to 10